Every time I see a poster like this with a big blank section I immediately think it must be a stock poster with room left for a title (like those Goofy daybills), but in this case it’s obviously not because of the image of the two stars. Does anyone else make this mistake?
Given that the blank space isn't anywhere near big enough to accomodate the title, and Dan Dailey and Anne Baxter weren't Martin and Lewis for example, this is an easy one.
Sorry but it never crossed my mind that this would be a stock poster. I am curious Peter if you have any other examples similar in this design pattern that fall into your thinking of possibly being stock posters.
I’m not saying it WAS a stock poster, just that the design gives the first impression that it is. It’s a bit of a sloppy design if you ask me. No others come to mind, but when I see one I’ll let you know. Perhaps this is an instance of seeing things that aren’t really there.
Just an observation that with Australian stock posters the blank sections on the top of daybill posters used for theatre screening details were usually only included there in the colour white only.
Thanks for the replies so far received. I am certain that I have worked out the reason why two different titled daybills were printed. Before I do include my reason here, I would still like to hear from anyone else with their comments.
Doris Day had an album released called “It’s Magic”, could it have been printed for that?
Some good thinking there. It's Magic was a massive hit song that Doris sang in the film.
The film was titled Romance on The High Seas when released in the U,S,A, This title was changed when it was released overseas in other countries some time after this including in the U.K. (IMDb source) and in Australia,
All records located show that the film was only titled It's Magic when released here in Australia some time after the American release..
I do believe that after the U.S, release took place that due to the huge success of the song that the title was altered to It's Magic to be able cash in on this.
The Romance On The High Seas daybill would appear to have been printed before the title change, and this copy was not destroyed at the time of the title change.
Both the It's Magic And Romance On The high Seas daybills are extremely rare. The two copies of the posters that I have included here are the only ones that I am aware of.
An Australian newspaper advertisement placed in Perth on May 26,1950.
Comments
Peter
Perhaps this is an instance of seeing things that aren’t really there.
Peter
Romance On The High Seas and It's Magic Australian daybills both printed for the same film., Any thoughts?
Peter
Peter
Before I do include my reason here, I would still like to hear from anyone else with their comments.
Peter
The film was titled Romance on The High Seas when released in the U,S,A, This title was changed when it was released overseas in other countries some time after this including in the U.K. (IMDb source) and in Australia,
All records located show that the film was only titled It's Magic when released here in Australia some time after the American release..
I do believe that after the U.S, release took place that due to the huge success of the song that the title was altered to It's Magic to be able cash in on this.
The Romance On The High Seas daybill would appear to have been printed before the title change, and this copy was not destroyed at the time of the title change.
Both the It's Magic And Romance On The high Seas daybills are extremely rare. The two copies of the posters that I have included here are the only ones that I am aware of.
An Australian newspaper advertisement placed in Perth on May 26,1950.