I can't speak for Australia, but in the U.S. the studios had nothing to do with them. Local newspapers would have them made from the pressbook ads.
I have a big collection of these to auction. They don't usually go for all that much.
HAS lifetime guarantees on every item - IS eMoviePoster.com HAS unrestored and unenhanced images - IS eMoviePoster.com HAS 100% honest condition descriptions - IS eMoviePoster.com HAS auctions where the winner is the higher of two real bidders - IS eMoviePoster.com HAS up to SIXTEEN weeks of "Pay and Hold" to save a fortune on shipping - IS eMoviePoster.com HAS real customer service before, during and after EVERY auction, and answers all questions - IS eMoviePoster.com
HAS 25% or 26% "buyers premiums" of any kind (but especially the dreadful "$29 or $49 minimum" ones) - NOT eMoviePoster.com HAS "reserves or starts over $1 - NOT eMoviePoster.com HAS hidden bidder IDs - NOT eMoviePoster.com HAS "nosebleed" shipping charges - NOT eMoviePoster.com HAS inadequate packaging - NOT eMoviePoster.com HAS no customer service to speak of, before, during and after any auction, and answers almost no questions - NOT eMoviePoster.com
Interesting Planet of the Apes marathon. Not sure which year?
This ACT advertisement is from a 1979 drive-in screening. Is is interesting that the final film in the series Battle Of The Planet Of The Apes ( 1973 ) is shown in a scene only from the film, without it's name mentioned. Was it part of the screened films or not ? I am thinking no because by the time they would have screened five films it would have been too light to see the fifth film. They would have time only to have screened four films before sunrise in May. The five films would have been screened elsewhere in Australia around that time and most likely prior to 1979 in normal theatres and the advertising scene for Battle Of The Planet Of The Apes, as it was the final in the series of five and most likely had more accessible artwork had been used. The people who placed the advertisement apparently hadn't picked up the scene was from the one film in the series that wasn't to be screened in this particular marathon.
The ''Go Ape!'', as they were called in the USA, marathons of the five films began screening in America commencing in 1973. Seeing we in didn't always follow the same route in Australia and as no newspaper advertisements could be found, the official release date of the marathons will remain unknown for the present time.
What looks like the odd one out above with the ad blocks is The Werewolf ( 1956 ). The film was originally banned in Australia in 1956 on horror grounds and finally released in Australia sometime it appears around 1970 /1971. The earliest of the blocks is actually for Fantastic Voyage released in Sydney in January 1967 and the last block produced is either for The Omen released in Australia in 1976 or for the Apes pentalogy released mid to late 1970's, at present on an unknown date.
Comments
The film companies hired them to exhibitors for advertising in local newspapers.
They are usually pictured on the press sheets rather than the posters.
I don't collect them, although I do find the more obscure accessories fascinating.
Probably have 20 or 30 blocks & they could be used to reproduce the original ads, which is pretty cool.
If you reverse the image and negative display it you/we might be able to read the detail.
Without having to reverse them the information is as follows -
5 Apes movies program
Planet Of The Apes x 2
Fantastic Voyage
Bullit
Escape From The Planet Of The Apes
The Werewolf
The Omen
Frankenstein Created Woman
Butch Cassidy And The Sundance Kid
My listing was a public service for people with bad eyesight or perhaps they just couldn't be bothered in trying to work out the titles themselves.
I have a big collection of these to auction. They don't usually go for all that much.
HAS unrestored and unenhanced images - IS eMoviePoster.com
HAS 100% honest condition descriptions - IS eMoviePoster.com
HAS auctions where the winner is the higher of two real bidders - IS eMoviePoster.com
HAS up to SIXTEEN weeks of "Pay and Hold" to save a fortune on shipping - IS eMoviePoster.com
HAS real customer service before, during and after EVERY auction, and answers all questions - IS eMoviePoster.com
HAS 25% or 26% "buyers premiums" of any kind (but especially the dreadful "$29 or $49 minimum" ones) - NOT eMoviePoster.com
HAS "reserves or starts over $1 - NOT eMoviePoster.com
HAS hidden bidder IDs - NOT eMoviePoster.com
HAS "nosebleed" shipping charges - NOT eMoviePoster.com
HAS inadequate packaging - NOT eMoviePoster.com
HAS no customer service to speak of, before, during and after any auction, and answers almost no questions - NOT eMoviePoster.com
The ''Go Ape!'', as they were called in the USA, marathons of the five films began screening in America commencing in 1973. Seeing we in didn't always follow the same route in Australia and as no newspaper advertisements could be found, the official release date of the marathons will remain unknown for the present time.
There must have been a press sheet go out, so I wonder if posters were offered. Maybe an Apes stock jobbie?
Interesting question. U.S. publicity poster below.
Apes was definitely big in the '70s.
Along with Abba ...