Movie Heralds

David

Often sent ahead by the distributor and/or in the travelling picture show that was bringing the film to town, sometimes printed locally sometimes provided by the films distributor, they were free handouts, they were small (no bigger than an A4 or Letter (US) size), folded and often printed both sides to announce (herald) the arrival of a movie usually printed with an advised limited season date. 

Given the volume these were printed in, it is surprising very few exist today.

Isn't it?

Sven

Perhaps the mentaility was the same...be that of posters or heralds they were not considered collectible so in the bin they went? Heralds are great entry points for rare paper like that of uni horror. Would love a Frankenstein herald!

David

Sven said:

Perhaps the mentaility was the same...be that of posters or heralds they were not considered collectible so in the bin they went? Heralds are great entry points for rare paper like that of uni horror. Would love a Frankenstein herald!

Really? Still not cheap...

Rick

Great Frankenstein. My first movie memorabilia purchase was a bunch of heralds, including Snow White, Wizard of Oz, Invisible Man Returns, Great Dictator etc. 

Sven

Loooooovvvvvvve the Frankenstein David! Well not cheap but in comparison to the daybill or insert

David

Yes, a LOT cheaper, but probably just as rare?

theartofmovieposters

These would be great framed and up on the wall.

David

theartofmovieposters said:

These would be great framed and up on the wall.

Given they are printed both side might be better to press them between two acrylic sheets and somehow display them standing? 

theartofmovieposters

Um, yeah I see your point.

But if it were me, I'd frame with the inside showing...or alternatively if you have a whole bunch, put them into plastic pockets and make your own coffee table book.  Yeah, that would be great!

David

or something like this (double-sided picture frame)

John

HONDO

Many years ago I bid for a daybill of Peter Vernon's Silence sight unseen but was unsuccessful in my attempt. The above herald has reminded me about it. Paper on this title is rare and I have often wondered what the daybill ,which would have been a Richardson Studio / Paramount on,e actually looks like. Anyone have one to share?

Hondo

David

Same Kiwi actor...

John

John

David

[Deleted User]

I am assuming those herald examples are yours David?  The Frankenstein and Mummy are certainly spectacular.

I also wanted to clarify - are these Aussie heralds?  The censor rating on the Frankenstein leads me (of course) in that direction.

As for other 'international' heralds - Spanish ones are certainly not rare overall...

David

Yes they are Aussie heralds - East Morree is the other clue, a small township some 625km from Sydney with a population of about just over 5,000 when Frankenstein was shown at the Danceland (outdoor/open air) Theatre back in 1933.

The Danceland Threatre was replaced by The East Moree Cafe and Theatre in 1936 by owner Nicholas Andronicos. Between the cafe and the theatre was the entrance to the "New Garden Theatre".One of the East Moree Theatre's claims to fame is that Nicholas Andronicos booked "Showboat" ("Definitely the First Exhibitors in the country to show this supreme attraction" and "now in its 8th month at Sydney's Liberty") for January 1937, instead of allowing the more impressive Lyceum Theatre in downtown Moree to have it. 

Pictures ceased at East Moree in 1939, but this was because J K Capitol Theatres Ltd had moved into the Lyceum (renaming it the Capitol) in 1935, had built the Capitol Gardens (open air) that same year then set about trying to put Andronicos' show out of business. 

Eventually, as film supply became harder to obtain owing to the influence of the newcomer, Nicholas leased the theatre to J K Capitol Theatres who promptly closed it. 

HONDO

John said:

HONDO said:

Many years ago I bid for a daybill of Peter Vernon's Silence sight unseen but was unsuccessful in my attempt. The above herald has reminded me about it. Paper on this title is rare and I have often wondered what the daybill ,which would have been a Richardson Studio / Paramount on,e actually looks like. Anyone have one to share?

Hondo

Thanks to Ves in sharing the above images on the Richardson thread. I am including the images here also to wrap up matters regarding my question on this thread.