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Shaft - second printing / re-release

Hi everyone!

Picked up this awesome Shaft daybill recently. I'm posting it here as I find it interesting that it has two different printer credits and two different ratings. A bit of an oddity. The full colour original release is rated 'suitable only for adults' and I've got a duotone printing that shows both an M rating and the SOA rating, but this poster has two ratings and two printer credits! To me, this version is the second printing with the duotone a third generation print run.

Comments

  • The original and duotone (thanks Bruce!)

    9w939 SHAFT Aust daybill 1971 cool hand litho artwork of Richard Roundtree  3a0660 SHAFT Aust daybill 1971 different Richard Roundtree hotter than Bond cooler than Bullitt
  • Hmm...

    Now I think about it - does the Robert Burton credit on the LHS (the typed one) suggest this poster is a later release? When did Robert Burton move away from the more handwritten look for their credits?

  • Shaft was passed by the Australian censor in July 1971 with a SOA certificate. The original daybill poster printed for the following release follows, as well as a later printed duotone version.




    In November 1971 the Australian  Suitable Only For Adults censorship classification was changed to M.

    Pancho said:
    Hi everyone!

    Picked up this awesome Shaft daybill recently. I'm posting it here as I find it interesting that it has two different printer credits and two different ratings. A bit of an oddity. The full colour original release is rated 'suitable only for adults' and I've got a duotone printing that shows both an M rating and the SOA rating, but this poster has two ratings and two printer credits! To me, this version is the second printing with the duotone a third generation print run.
    My thinking is that the two later printed daybills of Shaft were copied from the original daybill material, but altered slightly. Interestingly no one woke up and realised that the old censorship should have been left off the new daybill
    designs.
    Pancho said:
    Hmm...

    Now I think about it - does the Robert Burton credit on the LHS (the typed one) suggest this poster is a later release? When did Robert Burton move away from the more handwritten look for their credits?

    The two versions of Robert Burton's credit on the above poster does raise some concern as to when this poster may have been printed. Without me spending some time checking out when the typed credits first appeared on Robert Burton posters, I seem to remember on the forum, but unable to locate now, someone posted the time that period that this occured. So anyone?

  • I have only recently finished researching the Robert Burton Printers Pty Ltd Sydney and the Robert Burton Printers Pty Ltd  period of time usage. I can now report some information  on the following Shaft daybill in question.



    This daybill is a third version printed for the original Shaft 1971 film. This poster is a slight adjustment in colour only of the earlier brown duotone version. Due to the added Robert Burton Printers Pty Ltd credit appearing on the bottom left hand side of the poster, this version was printed at the earliest in 1975 when this new version of the name was first introduced. It is aso possible it could have been printed anytime after this in the 1970s. 
  • Awesome research! Thank you :-)

    A '75+ release makes sense as this film was very popular and showed around Australia for years.
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