Best Of

dedeposter said:

Seeing that Technicolor is a registered trademark it should strictly be spelt how it's registered no matter where it's being exhibited. I think in most cases it would have been spelt correctly, as in this poster.  If the tagline was just "In Color" - then I think it would be changed to "In Colour" here in Australia, which would be correct. 
I have a feeling that "Color by Technicolor" was contractual. (I'm not a fan of the spelling either, but that's just the way it is!)

I just did a checking out of hundreds of my Australian  daybill  images and found the following results..

Apart from Color By Technicolor appearing on daybill posters there were also numerous posters that had Print By Technicolor, In Technicolor and Technicolot  printed on them.

Regarding the just Color credit I located  daybill posters having a credit of either color or In Color printed on them.

Also found was a daybill with Color By De Luxe appearing it.

Now to the Australian spelling of Colour on Australian daybills, I only located two examples with this spelling applied.. The films in question are Fury At Smugglers Bay and Saturday Island.

 


I also found an Australian 3 Sheet of Saturday Island that also had the colour spelling printed on it. Interestingly both the daybill and the 3 Sheet were printed by two different printers. This surely must then confirm that the error was the fault of the Australin distributor RKO Radio.and not a mistake by the printer.